Metro Bank App
This project focused on enhancing the way users discover and engage with banking products. My role involved ideating, researching, and validating various features to ensure a seamless and intuitive experience that effectively highlights and promotes Metro Bank’s offerings.
Role
Design Lead, UX, UI, Visual Design, Research
Year
2022
Tools
Figma, Miro, UserTesting.com
Techniques
Moderated usability testing, domain expert interviews, user interviews, stakeholder workshops
Challenges
The app offers only a small selection of products, with most redirecting users to external websites for applications.
Users cannot manage important services like overdrafts or credit card limits within the app, increasing customer service calls.
The app lacks personalized product offerings tailored to individual customer needs, missing opportunities for a customized experience.
Customers want self-service options, but the app forces interactions with external sites and lacks direct in-app solutions.
Users have difficulty discovering product features and need better reminders of available services within the app.
Results
product applications
Products Bookmarked in the first month
faster application process
The new product finder feature allows users to easily discover relevant products directly within the app.
Tailored product recommendations are now offered based on individual user needs, enhancing the overall user experience.
Tailored product recommendations are now offered based on individual user needs, enhancing the overall user experience.
The app features reminders and clear navigation for users to easily discover and engage with products and services.
Metro Bank App
This project focused on enhancing the way users discover and engage with banking products. My role involved ideating, researching, and validating various features to ensure a seamless and intuitive experience that effectively highlights and promotes Metro Bank’s offerings.
Role
Design Lead, UX, UI, Visual Design, Research
Year
2022
Tools
Figma, Miro, UserTesting.com
Techniques
Moderated usability testing, domain expert interviews, user interviews, stakeholder workshops
Challenges
The app offers only a small selection of products, with most redirecting users to external websites for applications.
Users cannot manage important services like overdrafts or credit card limits within the app, increasing customer service calls.
The app lacks personalized product offerings tailored to individual customer needs, missing opportunities for a customized experience.
Customers want self-service options, but the app forces interactions with external sites and lacks direct in-app solutions.
Users have difficulty discovering product features and need better reminders of available services within the app.
Results
product applications
Products Bookmarked in the first month
faster application process
The new product finder feature allows users to easily discover relevant products directly within the app.
Tailored product recommendations are now offered based on individual user needs, enhancing the overall user experience.
Tailored product recommendations are now offered based on individual user needs, enhancing the overall user experience.
The app features reminders and clear navigation for users to easily discover and engage with products and services.
Metro Bank App
This project focused on enhancing the way users discover and engage with banking products. My role involved ideating, researching, and validating various features to ensure a seamless and intuitive experience that effectively highlights and promotes Metro Bank’s offerings.
Role
Design Lead, UX, UI, Visual Design, Research
Year
2022
Tools
Figma, Miro, UserTesting.com
Techniques
Moderated usability testing, domain expert interviews, user interviews, stakeholder workshops
Challenges
The app offers only a small selection of products, with most redirecting users to external websites for applications.
Users cannot manage important services like overdrafts or credit card limits within the app, increasing customer service calls.
The app lacks personalized product offerings tailored to individual customer needs, missing opportunities for a customized experience.
Customers want self-service options, but the app forces interactions with external sites and lacks direct in-app solutions.
Users have difficulty discovering product features and need better reminders of available services within the app.
Results
product applications
Products Bookmarked in the first month
faster application process
The new product finder feature allows users to easily discover relevant products directly within the app.
Tailored product recommendations are now offered based on individual user needs, enhancing the overall user experience.
Tailored product recommendations are now offered based on individual user needs, enhancing the overall user experience.
The app features reminders and clear navigation for users to easily discover and engage with products and services.
2024, Antonio Mattucci
2024, Antonio Mattucci
2024, Antonio Mattucci